Design the network
Decide where your products and services should be sold, by whom, and on what terms.
- Channel mix: direct, wholesale, retail & online
- Distributor, dealer & rep territories
- Pricing and margin by channel tier
- Ideal partner profiles
Distribution · Built to sell through
Build the network. Power the sell-through.
We help you develop a distribution network that puts your products and services in front of the right buyers. Then we connect it to a marketing system, so every distributor, dealer, retailer, and rep has the demand and the tools to succeed.
Channel strategy
Distributor recruitment
Dealer networks
Retail placement
Partner programs
Lead routing
Co-op marketing
3PL & warehousing
Inventory planning
Sell-through reporting
Developing your network
Talk to a distribution expert →
A network is more than a list of partners.
Getting product into a channel is the easy part. Getting it to sell through takes the right partners, the right terms, the right logistics, and steady demand. We build all four.
Build & recruit
Sign the right partners and set up the logistics to serve them reliably.
- Partner recruitment campaigns
- Agreements, onboarding & training
- 3PL, warehouse & freight setup
- Inventory placement by region
Market through it
Create demand, send it to your partners, and give them what they need to close.
- End-customer lead generation
- Lead routing to partners by territory
- Sales kits & co-op marketing
- Sell-through promotions
The marketing system
Distribution succeeds when partners have demand.
Distributors and dealers carry many product lines. They push the ones that come with customers, support, and an easy sale. A marketing system makes yours one of them.
We build your channel marketing on Leadmaster360, our platform built on HighLevel. It captures end-customer leads, routes each one to the right partner, follows up automatically, and shows you which partners and territories are selling.
Partner lead routing
Example
New inquiry
Website formProduct: Model A
Trade showWholesale buyer
Routed
West dealerMatched by ZIP
Partner follow-up
Quote sentWithin 24 hours
Demo bookedReminder sent
Sold
Order placedReorder reminder set
Inquiry
→
Nearest partner
→
Partner alerted
→
Follow-up
→
Sale logged
Partner CRM
Every distributor, dealer, and rep with contacts, terms, and activity.
Recruitment campaigns
Email, ads, and outreach that bring in qualified new partners.
Territory lead routing
New customer leads sent to the right partner automatically.
Partner onboarding
Automated welcome, training, and product updates.
Sales & co-op kits
Ready-to-use ads, flyers, emails, and product sheets.
Sell-through promotions
Campaigns that move product off partner shelves.
Reviews & reorders
Customer follow-up that builds reputation and repeat orders.
Channel reporting
Leads, sales, and performance by partner and territory.
How we work
From first partner to full network.
Whether you're entering your first channel or fixing one that has stalled, we follow the same four steps.
01
Assess
Products, services, margins, customers, and current channels
Review
02
Design
Channel mix, territories, partner terms, and pricing tiers
Plan
03
Recruit & launch
Sign partners, set up logistics, turn on the marketing system
Go live
04
Grow
Monthly sell-through reviews and network expansion
Ongoing
What you get
A network that sells, not just stocks.
Channel & territory map
A clear plan for where you sell, who sells for you, and how each channel makes money.
- Channel mix & priorities
- Territory and partner targets
- Pricing and margin by tier
Partner program
Everything a distributor or dealer needs to say yes and start selling.
- Partner terms & agreements
- Onboarding & training kit
- Logistics and ordering process
Channel marketing system
Leadmaster360 set up to recruit partners, create demand, and track sell-through.
- Lead generation & routing
- Co-op and promotion campaigns
- Partner performance reporting
FAQ
Distribution questions
What's the difference between a distribution channel and a distribution network?
A channel is a route to the customer, like retail, wholesale, or selling direct online. A network is everything that makes those channels work: your distributors, dealers, reps, and retailers, plus the warehouses, freight, and systems that connect them.
Should we sell direct or through distributors?
It depends on your margins, order sizes, how your customers like to buy, and how much support the product needs. Most growing companies use a mix. We model the options so you can see the margin and reach of each before you commit.
How do you find and recruit distributors or dealers?
We define your ideal partner profile, build target lists by territory, and run recruitment campaigns through Leadmaster360. Interested partners are qualified, then onboarded with clear terms, training, and a sales kit.
Why does distribution need a marketing system?
Partners carry many product lines and focus on the ones that are easiest to sell. A marketing system creates end-customer demand, routes leads to your partners, gives them ready-made sales tools, and shows you what's actually selling through.
Does this work for services as well as products?
Yes. Service businesses distribute through referral partners, resellers, licensed providers, and affiliates. The same approach applies: recruit the right partners, equip them, send them leads, and measure results.
Get started
Ready to build a network that sells?
Tell us what you sell and how you sell it today. We'll reply within one business day to set up a free distribution consultation.