social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers
Why Social Media Marketing is Important
According to Social Media Examiner, 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. Unsettling, is the statistic that 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence.
This demonstrates a huge potential for social media marketing to increase sales but a lack of understanding on how to achieve those results. The consumers are there, itching to become brand ambassadors, but where is your business?
Social media marketing helps to validate your brand and it’s no longer optional. It’s an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication.
The longer you wait, the more you have to lose. When done effectively, social media marketing can lead to more customers, more traffic, and more engagement. Having a social media presence without an active social media marketing strategy can be just as catastrophic for your business as having no plan at all.